JAPANESE CROWDFUNDING MARKET

Japanese Crowdfunding Market Size(Reward-based)

This is a research result by Japan Crowdfunding Council in 2020, which clearly shows the size of the market has been getting bigger in each year.

Transition of the amount of funding

Makuake is the largest crowdfunding platform in Japan.

The amount of the funding in the fourth quarter in 2020 was still increasing even after the third quarter, which was in the highest demand due to COVID-19.

The amount of funding in 2020 reached 167% of that of in 2019. further, The amount of funding in 2021 reached 47% of that of in 2020. 2 year growth rate reached 292%.

WHO WE ARE

Yasuyuki Hamamoto – CEO

CEO of TOMAH INC

Started trading business as a sole proprietor in 2011 and established a corporation in 2015.

For about 10 years, I has been engaged in a trading business by myself without hiring employees. Maximum annual sales of 40 million yen.

It mainly handles overseas brand products, and trades a wide range of products centered on travel goods and sports goods.

Since 2021, we have been focusing on promoting new overseas products to the Japanese market, centered on crowdfunding campaigns.

Kazuma Hayashi – Our consultant

CEO of SAATS & ELITERS INC

Mr. Hayashi has supported over 200 international manufacturers entering to the Japanese market since 2019. He specializes on promoting the product by starting from the crowdfunding campaign followed by B2C and B2B activity.

+Over 13 years of successful partnership business with international companies.
+13 years of offering an e-commerce consulting firm in Japan.
+Supported over oversea 306 crowdfunding projects in Japan.
+13 years of e-commerce experience in Japan.
+Certified eBay Consultant since 2010.
+Worked as eBay research software called TERAPEAK’s sole distributor in Japan for 8 years.
+Published the book about how to start eBay business.
+Familiar with the Japanese retail business.

WHAT IS OUR PROMOTION STRATEGY?

Strategy

A new way of promoting a new product

Japanese crowdfunding platforms

WHAT WE DO FOR A CROWDFUNDING PROJECT?

Before crowdfunding project

1.We can see how Japanese customers would react to your product before selling it to general.

2.Even if the item is incomplete, we can still sell it.

3.We will take interviews and the product will be featured on each media. (newspapers, TV, magazines, and web)

4.Whether we have business results or not, this will affect our general sales.

5.We can clearly set this apart from other similar products.

WHAT KIND OF SUPPORT/SERVICE WILL WE PROVIDE?

Our support

Create a content
Design to copywriting in Japanese
Translate materials into Japanese

Run Facebook ads
Create LINE account
Create a landing page

Post updates
Answer inquiries
Publish a press release

Audience reserch

Ship the product to the backer

Share us necessary promotional materials such as product images and videos etc

HOW DO WE WORK WITH YOU?

Scheme

We cover all costs. (all marketing costs as necessary)
We purchase your items at your distribution cost.
We buy units we sold on Makuake from you as our initial order.

ACHIEVEMENTS BY OUR CONSULTANT

Our Cases (These are just a few)

Funding amount: 187,000+ USD
Backer: 3,195

Funding amount: 290,000+ USD
Backer: 388

Funding amount: 148,000+ USD
Backer: 1,382

Funding amount: 93,000+ USD
Backer: 1,966

Funding amount: 125,000+ USD
Backer: 901

Funding amount: 290,000+ USD
Backer: 388

Funding amount: 110,000+ USD
Backer: 450

Funding amount: 72,000+ USD
Backer: 1,808

WHAT CAN WE EXPECT THROUGH A CROWDFUNDING CAMPAIGN?

Consumer reaction to your product before entering Japan – You will see how Japanese consumers will react to your product.

Media coverage – By introducing your product on Makuake and raise funding, TV or online media may contact you to introduce your product on their media that will boost your branding in Japan.

Open the business to B2B – As Makuake crowdfunding has a huge influence in Japan now, many large retailer stores in Japan are watching Makuake for potential new products to buy.

Exhibition at the Tokyo Gift Show – After crowdfunding, we will exhibit the product at the Tokyo Gift Show in Japan. About 200,000 visitors(buyers) will come to this exhibition and we will connect your product to retailers in Japan.

General selling on Japanese e-commerce platforms – We will sell your product on Amazon Japan, Rakuten, Mercari, Yahoo!, and others after crowdfunding as a distributor.

5 REASONS YOU SHOULD WORK WITH US!

We have skills and knowledge how to approach Japanese backers for your innovative products!

We understand how important the initial sales to early adapters can be for your success.

We know how to import/export goods very well in Japan.

We are familiar with the Japanese market.

You can choose a way to run a crowdfunding project with us which other companies would not offer.

HAVE A PROJECT?

We work with creative brands.
And love building something incredible together.